My Pilates 24/7

Mar 20

Scaling Two Locations with AI + Paid Acquisition

Overview

My Pilates 24/7 is a 2-location Pilates studio in Florida focused on accessible, results-driven training in a supportive, community-first environment. Their model is designed to meet clients where they are, whether they are beginners or experienced practitioners, while offering flexible access and consistent coaching.

As they prepared to grow both locations, they needed a system that could handle lead generation, pre-sale demand, and day-to-day communication without adding operational overhead.

The Challenge

Before working with HealthdeskAI, My Pilates 24/7 needed to:

Launch and optimize a high-converting website
Drive consistent demand for both locations
Manage pre-sale interest efficiently
Handle inbound inquiries across multiple channels without missing leads
Reduce manual workload while maintaining a high-quality customer experience

Like many growing studios, they faced the challenge of scaling without overloading their team.

The Solution

HealthdeskAI partnered with My Pilates 24/7 to deliver a full growth and automation system:

1. Website Build + Conversion Optimization

We designed and launched a website built to convert traffic into trial purchases, with a clear focus on first-time client acquisition.

2. Paid Acquisition Strategy (Meta Ads)

We created and managed Meta ad campaigns promoting a simple, high-converting offer:

Buy One, Get One (BOGO) Intro Offer
→ $25 for your first two classes

This offer lowered the barrier to entry and drove strong trial volume across both locations.

3. AI-Powered Front Desk (24/7)

We deployed an AI agent to handle all inbound communication across:

Phone
SMS
Email
Website chat
Facebook Messenger
Instagram DMs

The AI agent responds instantly, answers questions, books appointments, and nurtures leads, ensuring no opportunity is missed.

Results (First 60 Days)

84 new trial passes sold
$17.14 net cost per trial (including ad spend + software)
1.46x return on ad spend (ROAS)
→ For every $1 spent, $1.46 was generated upfront

These results were achieved within the first 60 days of launching campaigns and deploying the system.

Why It Worked

1. A Simple, Compelling Offer
The $25 BOGO intro made it easy for new clients to say yes.

2. Immediate Lead Response
Every inquiry was handled instantly across all channels, increasing conversion rates and reducing drop-off.

3. Centralized Growth System
Instead of juggling tools, My Pilates 24/7 had one system managing acquisition, communication, and follow-up.

4. Scalable Infrastructure
The system supports both locations without requiring additional staff.

Owner Perspective

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Key Takeaways

A strong intro offer paired with paid ads can drive predictable trial volume
Speed of response is critical for converting inbound leads
AI automation enables studios to scale without increasing operational complexity
Multi-channel communication is no longer optional. It is expected

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