The Club at City Center

Background

The Club at City Center is a large gym in Oakland, CA, with over 5,000 members and a 60,000-square-foot facility. It receives numerous member inquiries and new leads every month.

Problem

The gym struggled to respond promptly to inquiries while ensuring high-quality service at the front desk, due to the high volume of communications through phone, social media, and email.

Solution

HealthdeskAI was implemented to centralize and streamline the gym's communication processes.

Results

HealthdeskAI reduced the average response time from 12 hours to 2 hours. It automated 50% of routine inquiries, allowing staff to focus on more personalized interactions. Member satisfaction, as measured by surveys, increased from an average rating of 6/10 to 8/10.

ROI

The improved response time and member satisfaction led to a 25% increase in the conversion rate of inquiries to new memberships. Member retention improved by 10%, attributed to more efficient communication. This resulted in an increase in monthly revenue of $7,000 from new memberships and retained members. With HealthdeskAI costing $299 per month, the ROI for the first month was approximately 23.4 times the investment.

Conclusion

The integration of HealthdeskAI at The Club at City Center effectively improved communication efficiency, member satisfaction, and staff productivity. These improvements led to tangible benefits in reduced response times, increased member retention, and higher conversion rates from inquiries to memberships, demonstrating the value of HealthdeskAI for large gym owners.