Healthdesk Lead Generation Services

Audit Meta & Google Ad Accounts

  • Create an updated Keyword Plan & Search Volume forecast

  • Write or Update Existing Ad copy based on clients goals and offer

  • Design new batch of static and video creatives

  • 4-6 static creatives

  • 2-3 videos

Competitor Research

  • Compile a competitor ad library folder & document with examples of relevant ad creatives

  • Audit & Validate Conversion Tracking

  • Install all tracking codes on your site & landing pages

  • Set up GA4 and Google Tag Manager if needed

  • Add UTM tracking templates to URLs

  • Test conversion flow and make sure data reports to relevant platforms

Campaign Management (10 business days)

  • Campaign Optimization & Strategy

  • Sync leads to Mindbody

  • Ad accounts reviewed daily Mon-Fri

  • Implement optimizations daily Mon-Fri as needed to achieve target KPIs

  • Implement best-in-class marketing strategies to achieve target KPIs

  • Launch new campaigns and offers as needed

Ad Copywriting

  • New copy is written as often as needed to achieve target KPIs

  • Test new angles and headlines based on data-backed findings

Creative Design

  • Produce new static or video creatives 2x per month for ongoing testing

  • 4-6 static creatives 2x per month (additional billed at $40 per static)

  • 1-2 new videos 2x per month (additional billed at $100 per video)

Web design

  • Website Design

  • Landing Page Design

  • Landing page copywriting

Communication

  • 30-minute meetings every two weeks (2x per month)

  • Agency will respond to any questions or requests ASAP within 1 business day

  • Slack messages or requests sent after 5pm EST will be returned next business day.

  • Weekly Reports

  • Weekly Report sent on Thursdays or Fridays via Slack & Email

Turnaround Times For Deliverables

Urgent change requests (typos, ad rejections, emergencies)

  • ASAP if received before 5pm EST.

  • If received after 5pm EST, by next business day.

New Ad Copy Requests

  • 3 business days for first draft

  • Can make revisions within 1 business day

New Static Ad Creative Requests

  • 3 business days for first draft

  • Can make revisions within 1 business day

New Video Ad Creative Requests

  • 3 business days for first draft

  • Can make edits to videos within 2 business days

Campaign change requests (budget, targeting, objective, etc.)

  • 1 business day for small changes < 1 hour

  • 2 business days for larger changes 1+ hours

Client Expectations

  • Promptly complete Onboarding Form and schedule Kickoff Call

  • Attend Bi-weekly meetings or provide advance notice if need to reschedule or cancel

  • Promptly notify Agency of any significant changes in the business that will affect the Services

  • Provided

  • Promptly respond to Slack messages, provide feedback and revisions when needed

  • Promptly provide necessary assets and access