My Pilates 24/7 is a two-location Pilates studio in Florida focused on accessible, results-driven training in a supportive, community-first environment. Their model is designed to meet clients where they are — whether they're beginners or experienced practitioners — while offering flexible access and consistent coaching.
As they prepared to grow both locations, they needed a system that could handle lead generation, pre-sale demand, and day-to-day communication without adding operational overhead.
The challenge
Before working with HealthdeskAI, My Pilates 24/7 needed to:
- Launch and optimize a high-converting website
- Drive consistent demand for both locations
- Manage pre-sale interest efficiently
- Handle inbound inquiries across multiple channels without missing leads
- Reduce manual workload while maintaining a high-quality customer experience
Like many growing studios, they faced the challenge of scaling without overloading their team.
The solution
HealthdeskAI partnered with My Pilates 24/7 to deliver a full growth and automation system.
1. Website build + conversion optimization
We designed and launched a website built to convert traffic into trial purchases, with a clear focus on first-time client acquisition.
2. Paid acquisition strategy (Meta Ads)
We created and managed Meta ad campaigns promoting a simple, high-converting offer:
Buy One, Get One (BOGO) Intro Offer — $25 for your first two classes.
This offer lowered the barrier to entry and drove strong trial volume across both locations.
3. AI-powered front desk (24/7)
We deployed an AI agent to handle all inbound communication across:
- Phone
- SMS
- Website chat
- Facebook Messenger
- Instagram DMs
The AI agent responds instantly, answers questions, books appointments, and nurtures leads — ensuring no opportunity is missed.
Results (first 60 days)
- 84 new trial passes sold
- $17.14 net cost per trial (including ad spend + software)
- 1.46× return on ad spend (ROAS) — for every $1 spent, $1.46 was generated upfront
These results were achieved within the first 60 days of launching campaigns and deploying the system.
Why it worked
1. A simple, compelling offer
The $25 BOGO intro made it easy for new clients to say yes.
2. Immediate lead response
Every inquiry was handled instantly across all channels, increasing conversion rates and reducing drop-off.
3. Centralized growth system
Instead of juggling tools, My Pilates 24/7 had one system managing acquisition, communication, and follow-up.
4. Scalable infrastructure
The system supports both locations without requiring additional staff.
Key takeaways
- A strong intro offer paired with paid ads can drive predictable trial volume
- Speed of response is critical for converting inbound leads
- AI automation enables studios to scale without increasing operational complexity
- Multi-channel communication is no longer optional — it's expected