Background

Frame Performance Training, located in Tempe, Arizona, attracted online sign-ups for memberships. However, they faced a challenge in converting these sign-ups into attendees for their first class. The problem was a low conversion rate, with only 15% of new leads progressing to book and attend their first class.

Problem

Despite getting online sign-ups, Frame struggled to get these leads to attend their first class. With the owners already stretched thin, it seemed impossible to stay on top of these leads and get them to activate their trial.

Solution

Frame implemented the HealthdeskAI chatbot to address this issue. HealthdeskAI engaged new leads in realtime via SMS text messaging, provided class information, and encouraged them to book and attend their first class.

Results

Within 45 days of implementing HealthdeskAI, Frame saw a substantial improvement in its conversion rate. The rate surged from 15% to an impressive 35%, effectively doubling the number of new leads who booked and attended their first class.

ROI

With HealthdeskAI, Frame was able to increase the number of new memberships from approximately 2 to 4 per month, effectively doubling new membership revenue from $398 to $796. This represents a 2.7x return on investment from the monthly cost of $299 for HealthdeskAI, not to mention the additional lifetime value to be realized in future months.

Conclusion

The successful implementation of HealthdeskAI transformed Frame's ability to convert online sign-ups into class attendees. The AI chatbot not only improved the onboarding process for new members but also contributed to the gym's growth and revenue.