Background

F45 Lake Norman was struggling to effectively manage and convert leads from digital platforms.

Problem

The gym struggled with a low conversion rate: only 40% of leads booked a class, half of those attended, and just 10% became members. This inefficiency in lead conversion meant losing potential members and revenue, a common challenge for gym owners.

Solution

Implementing Healthdesk's AI chatbot transformed their lead management. The chatbot could reach out to leads in realtime, assist them in booking classes, and follow up until they activated their trial and eventually, purchased a membership.

Results

Post-Healthdesk, 70% of leads booked classes, with 71% of those attending, and 43% converting to memberships.

ROI

Initially, every 10 leads generated $249 (1 new member). With Healthdesk, 3 out of 10 leads converted, bringing in $747 (3 members at $249 each). This was a substantial 2.5x increase in revenue against the monthly cost of $299 for Healthdesk, not to mention the additional lifetime value that would be realized in future months.

Conclusion

Healthdesk AI chatbot significantly improved F45 Lake Norman's lead conversion rate and revenue, demonstrating the power of realtime engagement and follow-up in lead management.