Background

Crunch Fitness Northridge offers a range of fitness services but struggled with effectively capturing leads and customer inquiries.

Problem

The main challenge was lost potential memberships due to unattended calls and inquiries, negatively impacting revenue.

Solution

Crunch Fitness Northridge implemented HealthdeskAI, an AI-driven chatbot, to re-engage missed leads and handle membership and pricing queries.

Results

The implementation led to a significant improvement in engaging missed leads and converting them into memberships.

ROI

By re-engaging 70% of missed leads and converting 15% into new memberships, Crunch Fitness generated an additional 31.5 memberships monthly. This resulted in extra monthly revenue of approximately $944.69, totaling $11,336.28 annually. With HealthdeskAI costing $299 per month ($3,588 annually), the ROI was approximately 6.3x.

Conclusion

The integration of HealthdeskAI at Crunch Fitness Northridge significantly enhanced their lead conversion process, demonstrating the effectiveness of technology in improving business outcomes in the fitness industry.