Background

An Anytime Fitness had a problem. New leads had to schedule a visit to start their membership.

Problem

Staff hours at the gym changed a lot, but new leads needed to meet staff to learn about the gym. This first meeting was important for making a good impression and selling extra services like personal training.

Solution

When someone signed up through a Facebook ad, the HealthdeskAI chatbot texted them to set up their first visit. The chatbot answered questions and made sure they booked and went to their appointment.

Results

Using the chatbot, the gym saw more leads become members. The rate went up from 1.2% to 4.4%. Now, about 4 out of 10 Facebook leads became members, instead of just 1.

ROI

Each new member paid $70 for their first month. The gym got 26 more members a month, going from 10 to 36 new members. This meant $1,820 more in the first month, while the cost for Healthdesk was $299. The ROI in the first month was 6.1 times, not counting the long-term value of new members.

Conclusion

Using HealthdeskAI helped this Anytime Fitness. It made it easier to turn leads into members and didn't cost much. The gym did better in converting leads, keeping members happy, and running efficiently.