How Healthdesk helped Frame generate 24% more online signups

87%

of inquiries streamlined

2.5x

increase in website leads

24%

increase in website conversion

Healthdesk completely changed my business. We’re not needing to spend as much on admin support so we started seeing a massive ROI as soon as we implemented their solution. My members love the service too. It’s literally like their own personal concierge.

Michael Martinez

Owner @ Frame Performance Training

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About Frame

Frame is a membership-based fitness-only club known for its results-driven small group classes. Based in Tempe, Arizona, you’ll often find ASU athletes working out in many of the sessions. People join because of the flexible membership options but stay for the results and community.

HEADQUARTERS

Tempe, AZ

WEBSITE

frametempe.com

FACILITIES

1 location

Challenges

Frame was looking for a way to reach new people in their area and drive those people to a landing page where they hoped to convert them into memberships.

Website traffic was stagnant

The first question was how do we start driving more traffic to Frame’s website or landing page

Reduced admin support

We had to manage support at the front desk with fewer people on Frame’s staff

Still a new fitness brand

Frame wanted to offer unique services and experiences for people to share and talk about with their friends

Limited marketing budget

It was crucial to figure out how to lower other expenses in order to find marketing dollars to spend on advertising

Solutions

We proposed a Facebook ad campaign that would target new audiences in the Tempe area. Any interest in those ads would be routed to Frame’s Ai Assistant who would immediately qualify and capture those leads. On the website, we installed our live chat widget which drastically increased the online join rate.

To get the conversation going, we engaged every website visitor with custom pop up greetings

Our goal was to increase conversions of the one-month membership which was a good intro price point. If people were bouncing on the site, then we wanted to know why. With live chat, we were able to get constant feedback which informed us how to optimize. Along the way, we continued to sell memberships more and more.

Automated Messaging

Leads from the website and Facebook loved getting instant responses from Frame
  • Website Chat
  • Facebook Messenger

Automated Voice

We set up Call Deflection so that less admin support was needed at the front desk
  • Call Deflection
  • Custom IVR

Responding immediately to leads was the key to converting them in realtime

As we converted more and more leads from the Facebook ads and on Frame’s website, we saw their membership acquisition cost continue to drop. It was clear that responding to leads fast made all the difference in conversion. To supplement Frame’s staff, we added our Support as a Service on the Pay As You Go plan.

Results

After the first 90 days, the results were undeniable. We acquired new members with a 28% margin on top and reduced admin support enough to more than pay for the ads.

87%

of inquiries streamlined

2.5x

increase in website leads

24%

increase in website conversion

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