Core Fitness uses Healthdesk to drive online membership sales for their 24/7 facility

60%

of inquiries automated

$4.2K

additional revenue in the first 30 days

1m 3s

median response time for website leads

Core Fitness Fargo ND

Healthdesk completely changed my business. We’re not needing to spend as much on admin support so we started seeing a massive ROI as soon as we implemented their solution. My members love the service too. It’s literally like their own personal concierge.

Troy Macfarland

Advisor @ Core Fitness

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About Core Fitness

Core Fitness is a mid-priced, membership-based fitness club known for its holistic approach to fitness and healthy living. Based in Fargo, North Dakota, Core Fitness is a place of community with expert personal trainers, innovative group fitness classes, cutting-edge equipment.

HEADQUARTERS

Fargo, ND

WEBSITE

corefitnessfargo.com

FACILITIES

1 location

Challenges

As a 24/7 facility, Core Fitness needed a way to capture more website visitors, automate answers to questions, and nudge leads toward purchasing a membership online.

Website traffic was stagnant

The first question was how do we start driving more traffic to Frame’s website or landing page

Reduced admin support

We had to manage support at the front desk with fewer people on Core’s staff

Still a new fitness brand

Core wanted to offer unique services and experiences for people to share and talk about with their friends

Limited marketing budget

It was crucial to figure out how to lower other expenses in order to find marketing dollars to spend on advertising

Solutions

We proposed a Facebook ad campaign that would target new audiences in the Fargo area. Any interest in those ads would be routed to the Ai Assistant who would immediately qualify and capture those leads. On the website, we installed our live chat widget which drastically increased the online join rate.

To get the conversation going, we engaged every website visitor with custom pop up greetings

Our goal was to increase conversions of the one-month membership which was a good intro price point. If people were bouncing on the site, then we wanted to know why. With live chat, we were able to get constant feedback which informed us how to optimize. Along the way, we continued to sell memberships more and more.

Automated Messaging

Leads from the website and Facebook loved getting instant responses from Core
  • Website Chat
  • Facebook Messenger

Automated Voice

We set up Call Deflection so that less admin support was needed at the front desk
  • Call Deflection
  • Custom IVR

Responding immediately to leads was the key to converting them in realtime

As we converted more and more leads from the Facebook ads and on Core’s website, we saw their membership acquisition cost continue to drop. It was clear that responding to leads fast made all the difference in conversion. To supplement Core’s staff, we added our Support as a Service on the Pay As You Go plan.

Results

The return from the first 30 days of using Healthdesk more than paid for a full year of the service. Core Fitness increased their website conversion rate by 39% resulting in over $4K.

60%

of inquiries automated by Healthdesk

$4.2K

additional revenue in the first 30 days

1m 3s

median response time for website leads

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