Core Fitness uses Healthdesk to drive online membership sales for their 24/7 facility
60%
of inquiries automated
$4.2K
additional revenue in the first 30 days
1m 3s
median response time for website leads

Healthdesk completely changed my business. We’re not needing to spend as much on admin support so we started seeing a massive ROI as soon as we implemented their solution. My members love the service too. It’s literally like their own personal concierge.
Troy Macfarland
Advisor @ Core Fitness
About Core Fitness
Core Fitness is a mid-priced, membership-based fitness club known for its holistic approach to fitness and healthy living. Based in Fargo, North Dakota, Core Fitness is a place of community with expert personal trainers, innovative group fitness classes, cutting-edge equipment.
HEADQUARTERS
Fargo, ND
WEBSITE
corefitnessfargo.com
FACILITIES
1 location
Challenges
As a 24/7 facility, Core Fitness needed a way to capture more website visitors, automate answers to questions, and nudge leads toward purchasing a membership online.
Website traffic was stagnant
The first question was how do we start driving more traffic to Frame’s website or landing page
Reduced admin support
We had to manage support at the front desk with fewer people on Core’s staff
Still a new fitness brand
Core wanted to offer unique services and experiences for people to share and talk about with their friends
Limited marketing budget
It was crucial to figure out how to lower other expenses in order to find marketing dollars to spend on advertising
Solutions
We proposed a Facebook ad campaign that would target new audiences in the Fargo area. Any interest in those ads would be routed to the Ai Assistant who would immediately qualify and capture those leads. On the website, we installed our live chat widget which drastically increased the online join rate.

To get the conversation going, we engaged every website visitor with custom pop up greetings
Our goal was to increase conversions of the one-month membership which was a good intro price point. If people were bouncing on the site, then we wanted to know why. With live chat, we were able to get constant feedback which informed us how to optimize. Along the way, we continued to sell memberships more and more.
Automated Messaging
- Website Chat
- Facebook Messenger
Automated Voice
- Call Deflection
- Custom IVR
Responding immediately to leads was the key to converting them in realtime

Results
The return from the first 30 days of using Healthdesk more than paid for a full year of the service. Core Fitness increased their website conversion rate by 39% resulting in over $4K.
of inquiries automated by Healthdesk
additional revenue in the first 30 days
median response time for website leads
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