Athletic Society captured 53 leads in their first 30 days with Healthdesk(!!!)
resolved by chatbot
response rate to missed calls texted
captured leads from calls shifted to texting
Healthdesk allowed us to capture leads that normally would’ve slipped past our staff. We started with Call Deflection and Missed Call Connect, and then eventually added Website Chat. The results have been incredible and we’re excited to expand Healthdesk to more locations.
President @ Harman Fitness & FCM
About Athletic Society
As a transformational athletic facility, Athletic Society encourages members to achieve the highest level of sustainable fitness. Athletic Society is a community that offers easy access to personal training, studio classes, aquatics, wellness programs, rejuvenation, and more.
Los Angeles, CA
Athletic Society was looking for a way to handle the high volume of inbound leads that were often slipping through the cracks.
Missing phone calls
Over 20% of calls were hitting the voicemail box
Reduced admin support
With fewer people on staff, it was difficult to manage the volume of customer communication
Facility under repair
With major investments taking place on-site, customers wanted status updates
High bounce rate
The website’s traditional forms for lead capture weren’t producing great results
We proposed a Facebook ad campaign that would target new audiences in the area. Any interest in those ads would be routed to the Ai Assistant who would immediately qualify and capture those leads. On the website, we installed our live chat widget which drastically increased the online join rate.
To get the conversation going, we engaged every website visitor with custom pop up greetings
Our goal was to increase conversions of the one-month membership which was a good intro price point. If people were bouncing on the site, then we wanted to know why. With live chat, we were able to get constant feedback which informed us how to optimize. Along the way, we continued to sell memberships more and more.
- Website Chat
- Facebook Messenger
- Call Deflection
- Custom IVR
Responding immediately to leads was the key to converting them in realtime
The return from the first 30 days of using Healthdesk more than paid for a full year of the service. They increased their website conversion rate by 39% resulting in over $4K.
net CAC reduction
generated revenue in the first 30 days
boost in Facebook engagement