Anytime Fitness generated new leads with Healthdesk Click-to-Messenger Ads
27%
net CAC reduction
$3.4K
generated revenue in the first 30 days
12%
boost in Facebook engagement

We worked with Healthdesk because we wanted a bot that would be able to “take over” a conversation and set an appointment from our Facebook Ads. Additionally, we love being able to mass text prospects with a bot that is able to pick up the conversation and convert it to an appointment during our off hours.
Vincent Rotondo
Owner @ Anytime Fitness Monroe
About Anytime Fitness Monroe
Anytime Fitness Monroe is a results-driven gym with 24/7 access to over 3,500 locations. They specialize in monthly assessments to incorporate personalization and diversity in member programs. The staff takes pride in never letting members plateau.
HEADQUARTERS
Monroe, MI
WEBSITE
anytimefitness.com
FACILITIES
3 locations
Challenges
As a 24/7 facility, Anytime Fitness needed a way to capture more website visitors, automate answers to questions, and nudge leads toward purchasing a membership online.
Website traffic was stagnant
The first question was how do we start driving more traffic to their website or landing page
Reduced admin support
We had to manage support at the front desk with fewer people on their staff
Still a new fitness brand
They wanted to offer unique services and experiences for people to share and talk about with their friends
Limited marketing budget
It was crucial to figure out how to lower other expenses in order to find marketing dollars to spend on advertising
Solutions
We proposed a Facebook ad campaign that would target new audiences in the area. Any interest in those ads would be routed to the Ai Assistant who would immediately qualify and capture those leads. On the website, we installed our live chat widget which drastically increased the online join rate.

To get the conversation going, we engaged every website visitor with custom pop up greetings
Our goal was to increase conversions of the one-month membership which was a good intro price point. If people were bouncing on the site, then we wanted to know why. With live chat, we were able to get constant feedback which informed us how to optimize. Along the way, we continued to sell memberships more and more.
Automated Messaging
- Website Chat
- Facebook Messenger
Automated Voice
- Call Deflection
- Custom IVR
Responding immediately to leads was the key to converting them in realtime

Results
The return from the first 30 days of using Healthdesk more than paid for a full year of the service. They increased their website conversion rate by 39% resulting in over $4K.
net CAC reduction
generated revenue in the first 30 days
boost in Facebook engagement
Share on
Tailored conversational Ai solutions for fitness facilities
