Anytime Fitness generated new leads with Healthdesk Click-to-Messenger Ads

27%

net CAC reduction

$3.4K

generated revenue in the first 30 days

12%

boost in Facebook engagement

AF Inside

We worked with Healthdesk because we wanted a bot that would be able to “take over” a conversation and set an appointment from our Facebook Ads. Additionally, we love being able to mass text prospects with a bot that is able to pick up the conversation and convert it to an appointment during our off hours.

Vincent Rotondo

Owner @ Anytime Fitness Monroe

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About Anytime Fitness Monroe

Anytime Fitness Monroe is a results-driven gym with 24/7 access to over 3,500 locations. They specialize in monthly assessments to incorporate personalization and diversity in member programs. The staff takes pride in never letting members plateau.

HEADQUARTERS

Monroe, MI

WEBSITE

anytimefitness.com

FACILITIES

3 locations

Challenges

As a 24/7 facility, Anytime Fitness needed a way to capture more website visitors, automate answers to questions, and nudge leads toward purchasing a membership online.

Website traffic was stagnant

The first question was how do we start driving more traffic to their website or landing page

Reduced admin support

We had to manage support at the front desk with fewer people on their staff

Still a new fitness brand

They wanted to offer unique services and experiences for people to share and talk about with their friends

Limited marketing budget

It was crucial to figure out how to lower other expenses in order to find marketing dollars to spend on advertising

Solutions

We proposed a Facebook ad campaign that would target new audiences in the area. Any interest in those ads would be routed to the Ai Assistant who would immediately qualify and capture those leads. On the website, we installed our live chat widget which drastically increased the online join rate.

To get the conversation going, we engaged every website visitor with custom pop up greetings

Our goal was to increase conversions of the one-month membership which was a good intro price point. If people were bouncing on the site, then we wanted to know why. With live chat, we were able to get constant feedback which informed us how to optimize. Along the way, we continued to sell memberships more and more.

Automated Messaging

Leads from the website and Facebook loved getting instant responses
  • Website Chat
  • Facebook Messenger

Automated Voice

We set up Call Deflection so that less admin support was needed at the front desk
  • Call Deflection
  • Custom IVR

Responding immediately to leads was the key to converting them in realtime

As we converted more and more leads from the Facebook ads and on their website, we saw their membership acquisition cost continue to drop. It was clear that responding to leads fast made all the difference in conversion. To supplement their staff, we added our Support as a Service on the Pay As You Go plan.

Results

The return from the first 30 days of using Healthdesk more than paid for a full year of the service. They increased their website conversion rate by 39% resulting in over $4K.

27%

net CAC reduction

$3.4K

generated revenue in the first 30 days

12%

boost in Facebook engagement

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