In the United States, around 45 million adults, i.e., 14% of the population, have a gym membership. However, 80% of the people quit the gym within 5 months. Given the behavior, Planet Fitness, one of the largest fitness chains in America, signed up 6000 members at the beginning of the year, while it can hold about 300 members! An influx of new memberships can be exciting, but given the quitting rate, it is not a long-term benefit for the gym. A study shows that, on average, loyal customers are worth up to 10 times as much as their first purchase.
The above scenario demonstrates a problematic situation of member retention and recurring revenue at gyms. The biggest struggle for most traditional gyms is hammering down a customer retention strategy and creating a new level of engagement with members that keep them coming back month after month. Given the requirements, conversational ai has emerged as a powerful marketing channel for fitness centers (/gyms).
Did you know that live chat can increase your net new leads by 15%? A chatbot is an automated extension of your team that can help drive qualified and quality conversations with the visitors to your website.
Personal trainers are great at building relationships with members. It's more than just helping people reach their fitness goals. It's about the life transformation that happens when a personal trainer truly connects with their client.
Conversational AI refers to the use of messaging apps, speech-based assistants and chatbots to automate communication and create personalized customer experiences at scale.