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7 ways artificial intelligence is modernizing the gym

In the United States, around 45 million adults, i.e., 14% of the population, have a gym membership. However, 80% of the people quit the gym within 5 months. Given the behavior, Planet Fitness, one of the largest fitness chains in America, signed up 6000 members at the beginning of the year, while it can hold about 300 members! An influx of new memberships can be exciting, but given the quitting rate, it is not a long-term benefit for the gym. A study shows that, on average, loyal customers are worth up to 10 times as much as their first purchase.

The above scenario demonstrates a problematic situation of member retention and recurring revenue at gyms. The biggest struggle for most traditional gyms is hammering down a customer retention strategy and creating a new level of engagement with members that keep them coming back month after month. Given the requirements, conversational ai has emerged as a powerful marketing channel for fitness centers (/gyms).

How gyms gained more memberships with Healthdesk

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5 Reasons why personal trainers love Healthdesk

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Today’s consumers want to text businesses – is your gym equipped?

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